TPJG CONSORTIUM
★
Organizational Proposal — The Property Joes Group
Outstanding Questions
Q1
Outlet Map
Which platforms get what content? (IG, LinkedIn, YouTube, Bluesky, X, TikTok, email, print)
Q2
QuickBooks Replacement
GAAP compliance required, or operational cash-flow visibility sufficient?
Q3
Q1 Tax Estimate
Entity structure needed before we can model — which entities roll up?
Q4
AOHLA Definition
Specific people / roles, or a new organizational tier?
Q5
Listing Lead Routing
Round robin, geographic zones, manual assignment, or hybrid?
Q6
Icosa Partner Agents
Present curated list to partners, or let network self-organize?
Departments
🏠
Real Estate Operations
Dept 1
Focus: Revenue Engine
- Funnel management
- Top 40 cultivation
- Transaction coordination
- SOPs & coaching cadence
- Client-facing chatbot
🎨
Branding Engine
Dept 2
Focus: Identity
- Brand identity & guidelines
- Listing creative assets
- Luxury positioning
- AEO (Answer Engine Optimization)
📣
Marketing & Distribution
Dept 3
Focus: Reach
- Social media management
- Print collateral
- MLS syndication
- Events & open houses
- Campaign management
🔍
Research & Intelligence
Dept 4
Focus: Strategy
- Competitive analysis
- Academy curriculum
- AI landscape monitoring
- Vesica / BrokerOS market positioning
💰
Finance & Capital
Dept 5
Focus: Money
- Bookkeeping
- QuickBooks replacement
- M1/Plex tracking
- Tax strategy
- Cash flow forecasting
Financial clarity drives every department's ability to plan and execute.
Business Units
🌐
Icosa / Space City Network
Unit 6
Focus: Growth
- City-specific websites
- Partner referral system
- Lead routing engine
- Network expansion
Scale the network to new markets through proven partner playbooks.
⚖
Vesica / BrokerOS
Unit 7
Focus: Platform
- White-label RE framework
- Productized TPJG stack
- AI-powered operations
- SaaS revenue model
Turn our operational playbook into a product other teams can buy.
CIV Structure
⚙ NEXUS COO
Strategy, infrastructure, long-horizon systems
- Branding Engine
- Research & Intelligence
- Finance & Capital
- Vesica / BrokerOS (platform)
- Infrastructure & DevOps
⚡ TORRENT CRO
Revenue, execution, daily production
- Real Estate Operations
- Marketing & Distribution
- Icosa / Space City
- Team Coaching
Top 10 Metrics
📅
Weekly
Tracked Every Week
1
Touches
Client contact points per agent
2
Referrals In
New referral leads received
3
Top 40 Contact Rate
% of Top 40 touched this week
4
Self-Grade
Agent self-assessment (/5)
📈
Monthly
Tracked Every Month
5
Closed Deals
Transactions completed
6
Volume ($)
Total dollar volume closed
7
Active Pipeline
Deals in progress count
8
70% Rule
Revenue from repeat/referral
🚀
Quarterly
Tracked Every Quarter
9
Revenue vs Goal
Actual revenue against target
10
Vesica / BrokerOS Milestone
Platform development checkpoint
Quarterly reviews set the strategic direction. Weekly and monthly metrics feed into these bigger-picture assessments.
Operations & Principles
Pipeline Meeting System
Daily Standup
M–F, 15–20 min. Today's priorities, blockers, quick wins.
Pipeline Review
M/W/F, 30 min. Deal status, next actions, lead health.
Weekly Strategy
Friday, 45–60 min. Wins, lessons, market intel, next-week plan.
The right conversation,
at the right time,
for the right reason.
24/7 Operations Model
☀️
Morning Block
Lead follow-ups, Top 40 calls, standup meeting.
☕
Day Block
Showings, appointments, deal work, client meetings.
🌙
Evening Block
AI content creation, listing prep, market research.
🤖
Overnight (AI)
Automated lead nurture, content scheduling, analytics.
Humans by day.
AI by night.
Always building.
Golden Rules
🔥 Speed Matters
First contact within 5–15 minutes during business hours.
💰 70% Rule
70% of revenue from repeat and referral business.
📈 Top 40 Always
Your Top 40 contacts get touched every single week.
📝 No Timeline = Nurture
If they have no timeline, they go to nurture. Protect airtime.
✅ Every Lead Has a Next Step
Every person discussed must have a specific next action assigned.