TPJG Consortium — Outlet Map
★
Where Every Type of Content Goes
Listings • Team Promotion • Icosa Network • Marketing • Lead Routing
Listings
🏠
Primary Syndication
MLS → Everywhere
- HAR.com (MLS) — Primary listing entry point
- Homes.com — Copy from HAR feed
- LuxuryPresence / ThePropertyJoesGroup.com — Copy from HAR feed
MLS is the single source of truth. All other platforms pull from HAR.
📷
Photo Pipeline
Source → Load
photos/M@TPJG
↓
Before Coordinator Loads
↓
MLS / HAR Upload
Photos staged in shared folder before TC loads to MLS. Ensures quality control before syndication.
📡
Social Amplification
Post Once Listed
- Facebook (Page + Groups)
- Instagram (Feed + Stories + Reels)
- LinkedIn (Personal + Company)
- YouTube (Virtual Tours)
Social posts go live only after listing is active on MLS. No pre-market posts without approval.
Team Promotion
👥
Individual Members
Personal Brands
- Each agent posts to their own social accounts
- Personal Instagram, Facebook, LinkedIn
- Individual content: market updates, client wins, community involvement
- Agent-branded templates provided by TPJG
★
TPJG Brand Accounts
Team Identity
- @ThePropertyJoesGroup across all platforms
- Team milestones, new members, awards
- Luxury lifestyle content & market intelligence
- Client testimonials & success stories
- Event coverage (open houses, community events)
Icosa / Space City Network
🌐
Domain Architecture
GoDaddy Masking
city.thepropertyjoes.com
- Pattern: [city].thepropertyjoes.com
- GoDaddy domain masking to city-specific subdomains
- Each city gets a dedicated landing experience
- Unified TPJG branding with local flavor
Example: katy.thepropertyjoes.com, pearland.thepropertyjoes.com
🔗
Network Expansion
Partner Coverage
- City-specific subdomains of TPJG
- Localized content: schools, neighborhoods, market data
- Partner agent profiles per city
- Lead capture forms routed to assigned partner
- IDX integration for local property search
Marketing Channels
📱
Social
Digital Reach
- Facebook — Page, groups, ads
- Instagram — Feed, stories, reels
- LinkedIn — Professional network
- YouTube — Tours, market updates
📄
Print
Tangible Touch
- Flyers — Open house, just listed
- Postcards — Farming, just sold
- Vendor: Holly Borham
Print complements digital. Every listing gets both.
✉
Email
Nurture
- Buffini Blitz — Referral system campaigns
- ReminderMedia — Automated stay-in-touch
- Drip sequences for leads
- Market update newsletters
🎉
Events
In Person
- Open Houses — Listing exposure
- Client Events — Relationship building
- Community — Cinco de Mayo style
- Networking & appreciation gatherings
Lead Sources → Routing
| Lead Source |
Routing |
SLA |
Fallback |
| MLS / HAR Inquiries |
Assigned team member |
15 min |
AOHLA if unclaimed |
| Homes.com Leads |
Assigned team member |
15 min |
AOHLA if unclaimed |
| LuxuryPresence Leads |
Assigned team member |
15 min |
AOHLA if unclaimed |
| ListReports / Sign Rider |
Assigned team member |
15 min |
AOHLA if unclaimed |
| Referrals |
Directly to Joe / KLJ |
Same day |
— |
| Icosa Websites |
Round robin to partner agents |
Round robin |
Next in rotation |
15-Minute Rule
Unclaimed lead → AOHLA picks up
Referral Priority
Referrals → Joe / KLJ directly
Icosa Network
City leads → Round robin
Outlet Summary
Digital Outlets
Always On
HAR / MLS
Primary listing database
Homes.com
Syndicated from HAR
LuxuryPresence
ThePropertyJoesGroup.com
Icosa Sites
City subdomains
ListReports
Sign rider leads
Social Channels
Amplification
Facebook
Page, groups, marketplace
Instagram
Feed, stories, reels
LinkedIn
Professional + company page
YouTube
Virtual tours, market updates
Offline Channels
Physical Touch
Flyers & Postcards
Holly Borham vendor
Email Campaigns
Buffini + ReminderMedia
Events
Open houses, client events
Sign Riders
ListReports integration